Select Clients Only · Application Required

YouTube &
Network Launch

Full Showrunner & Executive Producer Partnership

$25,000+

Starting investment · Custom scoped · Payment after proposal is approved

Apply Now → Learn More ↓
YouTube Channels Digital Networks TV Series Creator Businesses
The Reality

Most YouTube Channels Fail in the First 90 Days

Not because the content isn't good. Because there was no strategy, no business model, no monetization plan, and no real understanding of how to build an audience that converts into revenue. A great show without a great business around it is just a hobby.

I have spent 17 years in this industry. I have seen talented creators build incredible shows that never made a dollar and I have also built channels from the ground up that turned into real businesses with real income. The difference is not talent. The difference is infrastructure, strategy, and execution.

The YouTube & Network Launch is not a consulting package. It is a full partnership. I come in as your Showrunner and Executive Producer and we build the whole thing together from brand identity to episode planning to sponsorship strategy to launch. Every piece of the business is built before you go live.

"Let me show you how to make indie filmmaking your full-time career. I have done it. I have helped others do it. And I know exactly what it takes to build a YouTube channel into a sustainable entertainment business."

Michelle A. Daniel · TV Showrunner · Executive Producer · Project Architect
Proven Track Record

What We Have Already Built

Full Network Build · Executive Producer
Between Women
TV Series & The Between Women Network
$100K+
In Sales Generated
10
Original TV Shows in the Network
350K+
Followers Across Platforms

Between Women started as a single TV series and grew into a full digital network with 10 original TV shows, 350K+ followers, and over $100K in sales. Built from zero. Every piece of that network channel architecture, content planning, sponsorship deals, talent acquisition, production schedules, monetization systems was built with strategy. This is what a full network build looks like.

View on IMDb →
Currently Building · EP & Project Architect
Hey Frenn

Vertical drama web series · Season 1 · YouTube channel in active development. 2026 production slate.

View on IMDb →
In Development · 2027 Production Slate
The Grace Girls

Faith-forward drama series · Friendship. Faith. Growth. Grace. · Seedfield Studios co-production.

thegracegirlstv.com →
The Partnership

Everything We Build Together

A comprehensive partnership covering every dimension of your entertainment business from your first piece of content to your first monetization check.

Brand Development
  • Channel name, identity & positioning
  • Brand voice and visual direction
  • Content pillars and format strategy
  • Audience definition and targeting
  • Competitive landscape analysis
  • Brand standards and guidelines
Show Development
  • Series concept and format development
  • Episode structure and planning
  • Writers room guidance and direction
  • Production strategy and timeline
  • Talent and casting strategy
  • Creative direction and oversight
Network Architecture
  • Multi-channel network strategy
  • Show slate development
  • Content ecosystem planning
  • Cross-promotion strategy
  • Partner channel acquisition
  • Network monetization model
Business & Revenue
  • Sponsorship strategy and outreach
  • Sponsorship deck and rate card
  • Investor strategy and documents
  • Brand partnership development
  • Monetization roadmap
  • Revenue model design
Audience & Launch
  • Audience growth strategy
  • Social media channel strategy
  • Content calendar and cadence
  • Distribution planning
  • Launch campaign strategy
  • Press and PR strategy
What You're Building
  • A real entertainment business
  • Multiple revenue streams
  • A growing, loyal audience
  • Indie filmmaking full-time
  • A legacy not just a show
The Program

What Happens Phase by Phase

Every partnership is customized but here is a typical phase breakdown so you know exactly what to expect.

Phase 1
Discovery & Brand Foundation
We start with a deep discovery process your vision, your audience, your competition, and your goals. We establish your brand identity, channel positioning, and content strategy before a single piece of content is created.
Brand IdentityAudience ResearchChannel StrategyCompetitive Analysis
Phase 2
Show & Content Development
We develop your show format, episode structure, content calendar, and production plan. Every episode is planned before you start shooting. Your content calendar is built for the first 90 days. Your production strategy is clear and executable.
Episode PlanningContent CalendarProduction StrategyTalent Plan
Phase 3
Business & Monetization Build
We build the business around your show. Sponsorship deck, rate card, brand partnership outreach strategy, investor documents, and revenue model. Your monetization plan is complete before you go live.
Sponsorship DeckRevenue ModelBrand PartnershipsInvestor Strategy
Phase 4
Network Architecture
If you are building a network show slate, channel structure, cross-promotion strategy, partner acquisition plan, and network monetization model. Between Women had 10 shows. We build for scale from the beginning.
Show SlateChannel ArchitectureCross-PromotionScale Planning
Phase 5
Launch Strategy & Execution
We build your complete launch plan audience growth strategy, social media presence, distribution plan, press strategy, and launch campaign. When you go live, you have a real strategy to build an audience from day one.
Launch CampaignAudience GrowthDistributionPress Strategy
Ongoing
Showrunner Oversight & Partnership
This is a partnership not a handoff. We stay involved as your Showrunner and EP, providing ongoing creative oversight, strategy support, and business guidance as your show grows.
Creative OversightStrategy SupportBusiness GuidanceGrowth Planning
Is This Right for You?

This Is for You If...

The Process

How It Works Step by Step

1
Submit your application
Tell me about your vision, your show, and what you're building. The more specific and detailed you are, the better I can evaluate fit.
No payment required at this stage.
2
I review your application
I personally review every application. You will hear back within 5 business days.
If it's not the right fit I'll tell you honestly and point you toward the right next step.
3
Discovery call
If your application is a strong fit, we schedule a call to go deeper on your goals and what this partnership looks like specifically for your project.
4
Custom proposal
You receive a custom proposal outlining the scope, phase breakdown, timeline, and investment built specifically for your project. No payment until you approve it.
5
We build your studio
Brand. Show. Network. Business. Launch. All of it built together, phase by phase, until you have a real entertainment business.
Questions

Frequently Asked Questions

Why does this start at $25,000? ▼
Because this is not a session or a document. This is a full production partnership brand development, show creation, network architecture, business strategy, team building, and launch execution. The Between Women Network generated over $100K in sales. The investment reflects what it actually takes to build something at that level.
Do I need to already have a show or channel? ▼
No. Many clients come in before they have launched anything. What matters is that you have a clear vision for what you want to build and the commitment and investment capacity to do it right.
How long does this partnership last? ▼
The initial build phase is typically 3–6 months depending on scope. After launch, we continue as your Showrunner and EP on an ongoing basis. This is a long-term partnership, not a one-time project delivery.
Can I build a network not just a single channel? ▼
Yes and this is actually what we built with Between Women. We built a network of 10 original TV shows that grew to 350K+ followers. If your vision is a network, we build for that from the beginning.
How is this different from the Producer's Pitch Package? ▼
The Producer's Pitch Package builds the documents you need to pitch your project. The YouTube & Network Launch is the actual execution we are building and launching the whole thing together as your production partners. Think of the Pitch Package as the blueprint. This is the construction.
What if I'm not ready for this level yet? ▼
Start with The Clarity Call a 90-minute session where we talk through your vision and identify your next steps. Or apply for the Producer's Pitch Package to get your project fully packaged first. Many clients move through the Pitch Package before coming to this partnership.
Ready to Move Forward?

Apply for the YouTube & Network Launch

Select clients only. I personally review every application and respond within 5 business days.

Apply · Select Clients Only
$25,000+
Custom scope · Payment after proposal is reviewed and approved

I personally review every application. You'll hear back within 5 business days.

✓

Application Received

I'll review everything and be in touch within 5 business days if it's a strong fit.

Explore Other Services

The Clarity Call · $497 Producer's Pitch Package · $5K+ Work With Michelle