About Michelle

I'm Michelle A. Daniel, an executive producer, showrunner, screenwriter, and founder of ShowRunHer.

For more than 17 years, I have worked across film, television, and digital media, developing original projects and helping stories move from an idea to the screen. My professional experience includes work with TV One, Bossip, MadameNoire, and iOne, along with years of independently creating, producing, and launching my own work.

One of the most defining projects of my career was Between Women, the television series I created and helped grow into a recognized digital property. That journey expanded into the Between Women TV Network, a six figure subscription video on demand platform created to distribute original programming directly to viewers. Building the network taught me that creators do not have to stop at producing a project: we can build the platforms, audiences, and business infrastructure needed to own and distribute our work.

My projects have also received recognition from respected festivals, including ABFF and BronzeLens. But some of my most valuable experience has come from building independently: finding the audience, financing the vision, creating the systems, solving problems, and learning what it truly takes to sustain an original property beyond production.

For years, I used that experience to teach filmmakers how to develop their ideas, understand the business, and move their projects forward. That work helped shape ShowRunHer and allowed me to support emerging creators as they navigated an industry that can often feel difficult to access.

Now, my journey is evolving.

I am moving beyond general filmmaking tips and stepping more fully into developing, financing, producing, launching, and retaining ownership of original intellectual property. I want creators to understand that producing a project is not only about getting it made. It is also about protecting what you create, building long term value, reaching your audience, and developing opportunities beyond a single release.

Today, I am building a slate of independently owned film, television, and digital projects through Seedfield Studios. That slate includes The Grace Girls, Knock Knock, and Separate.

The Grace Girls is my faith forward television series about five longtime friends navigating faith, friendship, love, identity, and the realities of growing into the women they are becoming. As I develop the series, I am sharing the decisions, challenges, lessons, and strategies behind building an independent television property from the ground up.

Knock Knock is a psychological thriller that explores relationships, perception, grief, and the warning signs we sometimes choose not to see. Separate is a mystery driven drama centered on a young woman who ventures beyond the invisible boundaries of her Mississippi Delta hometown after her best friend disappears without a trace.

ShowRunHer is where I document this next chapter. It is where I share my personal thoughts, real experiences, and lessons from building independent projects in real time. It is also where I help filmmakers and producers think beyond simply creating content and begin building intellectual property they can own.

For me, this work is about more than producing films and television shows. It is about ownership, independence, legacy, and creating something with the potential to live beyond me.

I am not only creating what I want audiences to watch. I am building what I want my family to own.